Project Protect


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Project Protect is a Native Children’s Survival global awareness campaign fighting for the rights of Mother Earth and all her children. Through the power of art, music, film, photography, and social sharing, we set on a journey to motivate and engage the world’s communities into creative positive action.

From the front lines of climate change, Who’s Gonna Save You presents an Indigenous perspective on a global crisis. This ‘music picture’ is a combination of music video and motion picture woven into a poetic call to consciousness for the restoration of life in balance.

Who’s Gonna Save You is the first in a series of music pictures and music singles to be released from Eagle Thunder Entertainment in support of Native Children’s Survival’s Project Protect Awareness Campaign. 100% of profits from the sale of Who’s Gonna Save You will benefit the Project Protect Awareness Campaign.

Native Children’s Survival (NCS) is a 501©(3) non-profit organization dedicated to raising awareness about critical issues facing Mother Earth, her children, and the seventh generation to come. Our mission is achieved through the international language of music and film, and sustainable product development.

Founded by musician Robby Romero in 1989, our first music video campaign, Is It Too Late was broadcast around the world from the Kremlin, following President Gorbachev’s historical environmental speech at the 1990 Global Forum in Moscow, and premiered at the United Nations General Assembly in New York City during the Children and the Environment project. This endeavor earned Robby the title of United Nations Ambassador of Youth for the Environment and a certificate of appreciation from the United Nations Environment Programme (UNEP) signed by Executive Director, Mostafa K. Tolba.

For more than two decades, NCS has created award winning music, music videos, public service announcements, and rockumentary films, that have reached millions of people from all walks of life through broadcasts on MTV, VH1, Sundance Channel, CNN, SABC Africa, and many other networks around the world . NCS music and film projects have premiered at global events and festivals including: The United Nations Earth Summit in South America; United Nations Commission On Human Rights, Geneva, Switzerland; United Nations World Forum on Sustainable Development in South Africa; United Nations Permanent Forum on Indigenous Issues in New York City; United Nations Conference of the Parties in South Africa; American Indian Film Festival; Festival De Cannes; Sundance Film Festival and Clinton Global Initiative. NCS has also created and developed internationally successful products that have supported the traditional values and sustainable practices of Indigenous Peoples around the world.

In addition to raising awareness, NCS is dedicated to supporting children’s programs, and grassroots Indigenous organizations that are working on the front lines to protect and support Indigenous Peoples and the environment. Through our projects, we have successfully raised millions of dollars to aid these organizations.

ROBBY ROMERO

Robby Romero is a musician, singer-songwriter, producer and director who rose to prominence with the global broadcast of his first music video campaign, Is It Too Late and designation as a United Nations Ambassador Of Youth For The Environment. Over the past two decades, Robby has used the international language of music and film to help shift the paradigm and bridge the gap between Indigenous Peoples, human rights, and the environment through his non-profit organization, Native Children’s Survival.

As a musician, Robby’s journey has taken him from the heart of Indian Country to the main street of the world sharing the stage with music greats like Buffy Sainte-Marie, Richie Havens, Cat Stevens, Carlos Santana, John Lee Hooker and Bonnie Raitt. And as a filmmaker, the phenomenon of his innovative ‘Native Rock‘ music pictures, stereotype-breaking PSAs, and politicized rockumentary films on networks such as CNN, MTV, VH1, Sundance Channel, PBS, SABC Africa and ORT Channel One Russia, catapulted him into an arena of his own making.



Please join the Movement, get involved, and spread the word! Your participation, voice, and action are critical for the rights of Mother Earth and all our relations — for today, and for future generations.

Quyanaq (Thank You),
Native Children’s Survival Board